Fear Of Therapy

I just read a short article Fear of Apples by Seth Godin. He suggests that there are two reasons that people might not be taking advantage of a product or service. … Whatever you sell, there are two big reasons people aren’t buying it: 1. They don’t know about it. 2. They’re afraid of it. If you can get over those two, then you get the chance to prove that they need it and it’s a good value. But as long as people are afraid of what you sell, you’re stuck. People are afraid of tax ac...

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